Wrapping up the year
2023 year in review
20 December 2023
What a year! Full of exciting leaps forward in our business and the advertising industry in general. Here’s a quick rewind on some of the highlights we’ve had this year..
The Peach product became Peach Connect
A new name which explains what we do more clearly. We connect advertisers to the broadcasters - making sure that creative arrives at the right place, right time and in the right format.
Nestle
Peach became Nestle’s sole media distribution partner for zone Europe, supporting ad delivery across the region.
Peach Connect ad support for display ads, safe zones and much more
With digital advertising driving industry growth, Peach Connect has been rolling out new features to help you get the most from the opportunities that Converged TV and digital advertising presents: safe zones, display ads, longform, pause ads, the long awaited PODs and more. More to come in the New Year!
Check out all our Peach Connect updates…
Ben Regensburger in conversation with LUMA
Peach’s Ben Regensburger sat down with LUMA Partners’ Terence Kawaja in New York, to discuss everything from the history of Peach, its digitisation of TV workflows, Convergent TV, the inefficiencies of digital ad workflows, the huge opportunity of optimising creative, AI and much more.
Watch the full video: https://hubs.li/Q02cCs5X0
Caria and Clearcast
Clearcast and Peach are delighted to announce their continued partnership working on the Caria and Attribution systems. These key industry players have continued their partnership to power the UK and Ireland’s £5 billion TV ad industry.
In place until 2028, the new arrangement will see significant improvements made to the administration of media airtime and audience research.
Cape
It’s been a big year for Peach’s creative and campaign automation product, Cape; from key launches of various AI solutions, an After Effects plugin, to being in the top 3 of the Startup of the Year award at DMEXCO, we’ve been advancing what we do to make your digital marketing more streamlined.
Find out more about what we can do..
Our commitment to sustainability
A target to become net-zero by 2035, will underpin our efforts to reduce emissions across the board.
This is very much the start of a journey to fulfil our commitments, which also includes how we will improve our reporting and transparency on the issue. Our commitment extends across our internal operations, partnerships and how we run and develop our products.
Read more on the sustainability page..
Out and about
We’ve been to a whole range of events, from Cape’s presence at DMEXCO, Cannes, The Kinsale Awards to the British Arrows; we have been busy celebrating this dynamic industry with the best of the best.
Inclusive advertising
With accessibility and inclusivity top of mind, we are delighted to be supporting advertisers on this front, especially in markets where very few ads are accessible to those who are hard of hearing or visually impaired.
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Over the festive season, Peach is here to make sure all your ads are delivered on time. Our brilliant customer success elves are working hard to help you with any support you need questions you may have. Also, check out our comprehensive help pages for more information.
In the meantime, we wish you a peaceful festive season and a wonderful start to the New Year.
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- News